ABOUT MISSION MARKETING COLORADO
Providing Purpose-Driven Marketing Communications Expertise.
Mission Marketing believes brands have the ability, and responsibility, to create a world that is more equitable, healthy, and sustainable.
We align your Vision, Purpose, Mission, Values, and Voice to your communications and marketing initiatives for proven brand growth, audience engagement, and impact. While our passion is in advancing equity, our professional expertise is in leading omnichannel communications campaigns, developing cohesive program strategies, managing projects and distributed teams and implementing core business initiatives that drive key results and align engagement around brand purpose.
Content Marketing & Strategy | Social Media Marketing | Email Marketing | Digital Marketing | Brand Strategy | Project Management | Leadership Development | Strategic Planning | Business & Organizational Development | Storytelling Strategy | Lead Generation | Growth Marketing | Marketing Analytics & Reporting
Effective. Authentic. Purpose-Driven. Affordable.
Chief Purpose Officer | Marketing Consultant
Emily believes purpose-driven brands can be a force for good and are necessary in order to address our collective global social and environmental crises. Passionate about advancing equity and cultivating everyday awe, Emily builds cohesive, empathic marketing and communications strategies, helps leaders find their purpose narrative in an audience-centered mindset, and excels at transforming metrics and data into compelling storytelling campaigns and reports.
Emily’s educational background is in organizational leadership, with a graduate degree specializing in sustainability, equity and community advocacy. This is complimented by 15+ years working within purpose-driven organizations such as Grand Canyon Youth, The Student Conservation Association, The National Outdoor Leadership School, Avid4 Adventure, Outdoor Industry Association, Volunteers for Outdoor Colorado, The Trust for Public Land and Backcountry.com, for example, all with the purpose to create more diverse, inclusive and equitable communities.
New England raised, Emily has lived in the mountains of Colorado above 8,500 feet for the last 15 years. Her home routinely has visits from moose, bear, deer, coyote and her dog’s nemesis, bunnies. She loves skiing, hiking, paddling and spending most of her free time outdoors with her dog and husband.
Her love of adventure travel has taken her to locations such as Baja where she spent three months sea kayaking, rock climbing and canyoneering in her early twenties to adventures swimming with mola mola fish off the coast of Bali and nurse sharks in Belize, paddleboarding through mangroves in Colombia, whitewater rafting through the Grand Canyon, fly fishing throughout the west, to witnessing the northern lights on a recent trip to Iceland. She is a lifelong environmental conservationist and has been lucky enough to work on wilderness conservation and restoration projects throughout the southwest, including her work in the Grand Canyon and Grand Teton National Parks in her former life in the river rafting industry.
Emily leans into her passion, values, outdoor experiences, imagination and design-thinking approach to craft storytelling strategies that elevate her clients vision, purpose and mission into the systems change they seek.
Emily doesn't just market purpose-driven brands that center equity, sustainability, and environmental justice into their core operations, she personally aligns with the values that guide the clients she chooses to support through her marketing expertise.
Develops research-based, audience-centric roadmaps that turn strategy into reality for clients through cohesive marketing and communications initiatives.
Builds Editorial Calendars, Content Strategies & Workflows, Tactical Marketing Plans that guide clients through integrated marketing actions needed to infuse purpose into cohesive and integrated storytelling roadmaps.
Creates imaginative and catchy communications plans for social media marketing, email campaigns, and website content that allows the brand to come alive with relatable and actionable content for targeted audiences.
Is exceedingly organized with timely project management skills for a distributed, fast-paced global client base.
Enmeshes data-driven reporting and marketing metrics with qualitative analysis for actionable campaign reports.
Channels passion for elevated storytelling into streamlined strategies for clients that are highly personalized with differentiated and targeted audience messaging that propels client’s purpose for social and environmental change.
Supports clients to navigate stakeholder relations, people-first team-building, and key result goal alignment to ultimately support clients to connect their purpose with objectives and initiatives.
PROFESSIONAL WORK EXPERIENCE INCLUDES:
"Emily is well respected as THE [digital marketing] subject matter expert, and her ability to translate best practices has helped align team members and encourage solution-based thinking. Further, Emily’s data-minded approach has played a pivotal part in reorienting our marketing team to be KPI-focused and data-driven."
"Emily has a keen ability to prioritize and manage timelines amid multiple deliverables. She consistently performs above expectations ... She's also an incredible, repeat incredible, project manager.”
"Emily spearheaded many "firsts" for our company - our first social media and blog strategies, a new brand look & feel across all web, collateral and signage, new strategies for digital advertising, and more. She is a person who dives in and does whatever is needed to reach company goals."
Digital-First Marketing and Brand Tactics.
Personalized consulting based on organizational strategic goals.