ABOUT MISSION MARKETING COLORADO
Providing Bespoke Marketing Communications Consulting
Mission Marketing Colorado believes brands have the ability, and responsibility, to create a world that is more equitable, healthy, and sustainable.
Mission Marketing works with purpose-driven brands to align your Vision, Values, and Voice to your communications and marketing initiatives for proven growth, audience engagement, and impact. While our passion is in advancing equity, our professional expertise is in leading omnichannel communications campaigns, developing cohesive program strategies, managing projects and implementing core business initiatives that drive key results and align engagement around purpose.
Content Marketing Strategy | Social Media Marketing | Email Marketing | Project Management | Strategic Planning | Storytelling Strategy | Growth Marketing | Marketing Analytics & Reporting
Effective. Genuine. Purpose-Driven. Affordable.
Purpose-led Marketing Communications Consultant | Outdoor & Environmental Leader
Emily’s educational background is in adventure education, ecopsychology & environmental leadership, with a graduate degree specializing in sustainability, equity and community advocacy. This is complimented by 15+ years working within purpose-driven organizations such as Grand Canyon Youth, The Student Conservation Association, The National Outdoor Leadership School, Avid4 Adventure, Outdoor Industry Association, Volunteers for Outdoor Colorado, The Trust for Public Land and Backcountry.com.
New England raised, Emily has lived in the mountains of Colorado above 8,500 feet near the gateway to Rocky Mountain National Park for the last 15 years. Her home routinely has visits from moose, bear, deer, coyote and her dog’s nemesis, bunnies. She loves skiing, hiking, paddling and spending most of her free time outdoors with her dog and husband.
Her love of adventure travel has taken her on some amazing journeys such as spending three transformational months sea kayaking, rock climbing and canyoneering in Baja in her early twenties to swimming with mola-mola (or sun) fish off the coast of Bali, volunteering for a summer in Belize to paddleboarding through mangroves in Colombia (and salsa dancing lessons in Cartagena), whitewater rafting and fly fishing throughout the precious waters in the Western United States, to witnessing the northern lights on a recent trip to Iceland.
She is a lifelong environmental conservationist and has been lucky enough to work on wilderness conservation and restoration projects throughout the American West, including her work in the Grand Canyon and Grand Teton National Parks.
Emily leans into her passion, sense of wonder, outdoor experiences, imagination and design-thinking approach to craft storytelling strategies that elevate her client's vision, purpose and mission into the systems change they seek.
Emily doesn't just work for purpose-driven brands that center equity, sustainability, and environmental justice into their core operations, she personally aligns with the values that guide the clients she chooses to support through her marketing expertise. This is her why.
Fun Fact: *Almost* all of the photos on this website are from my outdoor adventures. (Most pics have been taken on my phone, usually are in my backyard and I tried to find ones where my dog wasn't photobombing them!).
PROFESSIONAL WORK EXPERIENCE INCLUDES:
"Emily is well respected as THE [digital marketing] subject matter expert, and her ability to translate best practices has helped align team members and encourage solution-based thinking. Further, Emily’s data-minded approach has played a pivotal part in reorienting our marketing team to be KPI-focused and data-driven."
"Emily has a keen ability to prioritize and manage timelines amid multiple deliverables. She consistently performs above expectations ... She's also an incredible, repeat incredible, project manager.”
"Emily spearheaded many "firsts" for our company - our first social media and blog strategies, a new brand look & feel across all web, collateral and signage, new strategies for digital advertising, and more. She is a person who dives in and does whatever is needed to reach company goals."
Digital-First Marketing Tactics
Bespoke marketing communications consulting based on organizational strategic goals.
Together, we can:
Develop research-based, audience-centric roadmaps
Build Editorial Calendars, Content Strategies & Workflows, and Tactical Marketing Plans that guide clients through integrated marketing actions needed to infuse purpose into cohesive and integrated storytelling roadmaps.
Create imaginative (and funny?) communications plans for social media marketing, email campaigns, and website content that allows the brand to come alive.
Co-create timely project management tools for a distributed, fast-paced global client base.
Enmesh data-driven reporting and marketing metrics with qualitative analysis for actionable campaign reports.
Elevate storytelling into streamlined strategies that are highly personalized with differentiated and targeted audience messaging that propels client’s purpose for social and environmental change.
Support stakeholder relations, people-first team-building, and key result goal alignment to ultimately connect client's purpose with objectives and initiatives.